May 2016
Corporate Attitudes towards the Rio and Tokyo Olympics
34.9% of Companies say Tokyo Olympics will have a “Positive Impact”
— 1 in 7 of the companies surveyed anticipate sales of their products and supplies in conjunction with the Tokyo Olympics —
Introduction
The Rio Olympics is going to be held from August through September 2016, and the Tokyo Olympics is going to be held in 2020. Mega sporting events like the Olympics are sometimes the birthplaces of unexpected hit products and can thus have an impact on the business performance of related companies and industries.
Therefore, Teikoku Databank conducted a survey on corporate attitudes on impact the Rio and Tokyo Olympics will have on companies. This survey was conducted in conjunction with the May 2016 TDB Trends Research.
*Survey Period: May 18 - 31, 2016; Companies Researched: 23,586; Valid Responses: 10,588 (Response Rate: 44.9%)
*Details of this survey can be found on the dedicated Economic Trend Survey HP. (http://www.tdb-di.com).
Primary points of survey results(summary)
- 1 33.3% of the companies were “interested” in the Rio Olympics while 52.6% were “not interested.” 66.9% of the companies said they were “interested” in the Tokyo Olympics. The interest was particularly high among “large companies,” with over 10% of them being interested when compared to “small companies.” The total percentage of the companies “interested” in both the Rio and Tokyo Olympics was 32.8%.
- 2 3.2% of the companies said that the Rio Olympics would have a “positive impact” on their businesses, while 34.9% said that the Tokyo Olympics would have a positive impact. However, there were big differences in the sizes, industries, locations, and numbers of employees among the companies indicating a positive impact, and thus the attributes of the companies that will receive benefits from the Olympics are very different.
- 3 2.5% of the companies said their sales would “increase” in conjunction with the Rio Olympics, while 0.8% of the companies said their sales would “decrease.” It is estimated that company sales will increase an average of 0.07% in conjunction with the Rio Olympics. 32.4% of the companies said their sales would “increase” in conjunction with the Tokyo Olympics, while 3.3% of the companies said their sales would “decrease.” It is estimated that company sales will increase an average of 1.84% in conjunction with the Tokyo Olympics.
- 4 1.5% of the companies said they “did” anticipate sales of their products and services in conjunction with the Rio Olympics, while 81.4% said they “did not.” The companies had low expectations for their products in conjunction with the Rio Olympics. 14.7%, or 1 company in 7, of the companies said they “did” anticipate sales in conjunction with the Tokyo Olympic. However, it was also revealed that 60% of the companies are taking a careful look at Olympics-related demand.